Blogging doesn’t have to be a “what do I want to write today?” exercise. It can be as formal or as informal as you’d like it to be, but should you have specific goals for how blogging influences the rest of your business communications and online relationship building, it might help to have a [...]
Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason. Well, if beauty is in the eye of the beholder, so too is hype. And so, for ease of understanding and with a bow to those who either adore or loathe…