World-Class Blogging »

To say Jack Welch is cocky is a gross understatement. Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO. And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

Google Analytics for Blogs »

With everything bloggers have to do to stay competitive, it’s often the most confusing tasks that get set aside. Important aspects of successful blogging, like the traffic and analytics part of the game get overlooked. For most bloggers, the content and monetization efforts take precedence. Yet, understanding your traffic and the important numbers behind your analytics can help you become a much better blogger.

How to Build Blog Posts »

Blogging doesn’t have to be a “what do I want to write today?” exercise. It can be as formal or as informal as you’d like it to be, but should you have specific goals for how blogging influences the rest of your business communications and online relationship building, it might help to have a [...]

How to Use Hype That Works »

Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason. Well, if beauty is in the eye of the beholder, so too is hype. And so, for ease of understanding and with a bow to those who either adore or loathe…

Have You Tried Google Reader Browse? »

Have you ever noticed something on a website and immediately realized you’re not sure when it got there? I use Google Reader multiple times a day, and never saw the “browse for stuff” option. So, today, I clicked it.

Internet Marketing Week in Review »

The Web Success Diva presents her Internet Marketing Week in Review including blogging, social bookmarking, and social media news.

The Stoic Approach to Successful Online Publishing »

Most don’t realize that Stoicism was a tried and true ancient way of life, a way of engaging the world. While there were many Stoics and many variations on the central tenets, here are 3 basic principles that I have taken to heart…

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