King of Madison Avenue
(ChrisBrogan.com)
This week, I review three books. I pop a few bubbles with The Brand Bubble by Gerzema and Lebar (the book’s okay, but it didn’t exactly set me on fire). I learn how to Ask Without Fear with the help of friend Marc Pitman (this is a book on fundraising), and lastly, I meet The King of Madison Avenue, David Ogilvy, through the eyes of Kenneth Roman.
Of the books, I felt The King of Madison Avenue was the must-have, but there are some valuable bits in all three. Here’s a quick video review:
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