http://onlinemarketingnews.org Search Marketing, Social Media, SEO Sat, 04 Feb 2012 08:04:41 +0000 http://backend.userland.com/rss092 en Posted by Dan PeskinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Analyzing keyword performance, discovering new keyword opportunities, ... http://onlinemarketingnews.org/how-to-build-an-advanced-keyword-analysis-report-in-excel Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please ... http://onlinemarketingnews.org/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday Posted by evolvingSEOThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The 80/20 Value of Titles Recently, Rand did one ... http://onlinemarketingnews.org/are-your-titles-irresistibly-click-worthy-viral Posted by neilpatelThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the world of link building, getting an ... http://onlinemarketingnews.org/the-10-golden-rules-to-attracting-authority-links Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search ... http://onlinemarketingnews.org/find-new-keywords-simplifying-keyword-research Posted by Aaron Wheeler If you're reading this blog, congratulations! You are a customer of SEOmoz. I've probably personally spoken to at least a few of you, and provided help and support to many more of you. Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free ... http://onlinemarketingnews.org/the-seomoz-help-team-how-we-do-customer-service Posted by AndrewDumont Public relations is just one of those things.  It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of ... http://onlinemarketingnews.org/5-steps-to-bootstrapping-your-pr-efforts Posted by oline123This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like ... http://onlinemarketingnews.org/strategic-link-building-why-you-dont-need-to-outrun-lions Posted by Geoff Kenyon The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over ... http://onlinemarketingnews.org/anchor-text-distribution-avoiding-over-optimization Posted by Ethan LyonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. For a long time I’ve been pulling ... http://onlinemarketingnews.org/want-guest-post-links-find-them-via-twitter-tool Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having ... http://onlinemarketingnews.org/how-to-increase-the-odds-of-your-content-going-viral-whiteboard-friday Posted by Tim GriceThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The title of this post may come ... http://onlinemarketingnews.org/are-you-wasting-budget-with-online-press-release-distribution Posted by Dr. Pete Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, you’ll see something like this: The default, person icon ... http://onlinemarketingnews.org/face-off-4-ways-to-de-personalize-google Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO.  No matter who ... http://onlinemarketingnews.org/comparing-the-top-4-retargeting-companies Posted by scanlinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We launched our site in July 2010. By ... http://onlinemarketingnews.org/how-to-get-the-equivalent-of-100k-in-ppc-ads-for-free Posted by randfish What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly. In this weeks Whiteboard Friday, we are going to go ... http://onlinemarketingnews.org/what-to-do-when-you-need-boring-content-to-rank-well-in-competitive-serps-whiteboard-friday Posted by wilreynolds A few months ago at a keynote I asked people to embrace the HARD work of building a business [video]. We all fall in love with the concept of the four hour work week, don’t we...how can I make money and work less, right?  Who wouldn't. It’s natural. The ... http://onlinemarketingnews.org/never-worry-about-an-algorithm-update-again-a-history Posted by randfish If you've visited the Internet today, you know that SOPA and PIPA are being protested by companies like Google, Craigslist, Reddit and thousands of others. To them, we at Moz (and all of us in the web marketing world) say, "Thank You." It's not often that the web's ... http://onlinemarketingnews.org/everyone-in-web-marketing-should-be-against-sopa Posted by jennita Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this ... http://onlinemarketingnews.org/a-peek-under-the-hood-how-we-manage-the-seomoz-community Posted by randfish I've got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout) which means new data in Open Site Explorer, the Mozbar, the Web App and the Moz API. It's also more than 60% larger than our previous update in early January ... http://onlinemarketingnews.org/58-billion-urls-in-the-latest-largest-linkscape-index-update-yet