http://onlinemarketingnews.org Search Marketing, Social Media, SEO Thu, 11 Mar 2010 20:57:02 +0000 http://backend.userland.com/rss092 en Posted by great scott!Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test?  Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll ... http://onlinemarketingnews.org/whiteboard-friday-when-optimizing-dont-test-everything Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.Despite my love for SEO and my ... http://onlinemarketingnews.org/4-things-that-are-getting-me-rankings-right-now Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my ... http://onlinemarketingnews.org/seo-health-checks-regular-housekeeping-tasks-for-your-websites-seo Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on ... http://onlinemarketingnews.org/smx-west-2010-man-on-the-street-interviews Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgeable about the topic, and likely get more value from organizing, speaking or attending an event. Over ... http://onlinemarketingnews.org/optimizing-search-conferences-how-differing-incentives-create-audience-vs-organizer-issues Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion ... http://onlinemarketingnews.org/targeting-multiple-keywords-vs-singular-keyword-focus Posted by RobOusbeySearch Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for ... http://onlinemarketingnews.org/search-marketing-success-stories Posted by randfishThis week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words ... http://onlinemarketingnews.org/strategic-link-building-how-to-productize-link-acquisition-and-dominate-your-niche Posted by great scott!Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming ... http://onlinemarketingnews.org/whiteboard-friday-twitter-as-an-seo-research-tool Posted by Danny Dover Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO software. We want to thank all of you who provided ... http://onlinemarketingnews.org/introducing-new-features-for-open-site-explorer Posted by jennitaSMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room that I ... http://onlinemarketingnews.org/ballmer-sitelinks-other-favorites-from-smx-west-day-1 Posted by randfishThis post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, ... http://onlinemarketingnews.org/one-dead-simple-tactic-for-better-rankings-in-google-local Posted by randfishWe've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities and optimization tactics ... http://onlinemarketingnews.org/pagination-best-practices-for-seo-user-experience Posted by RobOusbeyThis is a graph of organic traffic for a theoretical site - they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious. A critical distinction when looking at a graph like this is whether the site's ... http://onlinemarketingnews.org/managing-seo-campaigns-in-declining-industries Posted by great scott!This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome. We did a PRO ... http://onlinemarketingnews.org/whiteboard-friday-5-things-youre-not-doing-but-should-be Posted by jennitaOver the past few months, we've announced a number of exciting changes here at the mozPlex. Some of those include becoming focused on our software, new SEO tools and a cultural change with our TAGFEE Tenets. With that, we're committed to being transparent and authentic and feel we've ... http://onlinemarketingnews.org/meet-the-mozzers Posted by neopunisherThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.After Nick announced the free Linkscape API, I ... http://onlinemarketingnews.org/seo-chrome-extension-comprehensive-view-of-page-and-domain-data Posted by willcritchlowThe good news is that tomorrow (Wednesday 24th Feb), at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the most from your SEO". The even better news is ... http://onlinemarketingnews.org/how-to-get-the-most-out-of-your-seo Posted by randfishLast week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share ... http://onlinemarketingnews.org/seo-for-startups-top-7-lessons-a-trip-to-ycombinator Posted by Tom_CThis post was inspired by Rand. If I'm honest, I'm not sure how many of my posts aren't inspired by Rand... Specifically however it was this tweet which set the wheels in motion (if ever so slowly): The link that Rand twittered was this one to the Financial Times. ... http://onlinemarketingnews.org/applying-atul-gawandes-checklist-manifesto-to-seo