http://onlinemarketingnews.org Just another WordPress weblog Sun, 20 May 2012 21:03:26 +0000 http://backend.userland.com/rss092 en Posted by Chris Warren The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at ... http://onlinemarketingnews.org/7-achievable-steps-for-great-seo-after-the-penguin-update Posted by randfish Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals ... http://onlinemarketingnews.org/ways-to-win-customers-and-influence-rankings-whiteboard-friday Posted by Designbysoap LtdThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. It doesn’t matter whether you’re an on-site ... http://onlinemarketingnews.org/in-depth-guide-to-content-creation-with-infographic Posted by Dr. Pete I spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private questions answered since we re-launched the system (just over a year ago). Not surprisingly, we see a lot of the same questions and concerns pop ... http://onlinemarketingnews.org/9-lessons-from-1000-seo-questions Posted by Carson Ward If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many ... http://onlinemarketingnews.org/17-types-of-link-spam-to-avoid Posted by Lindsay Friends and I were recently debating the finer points of serving a 410 versus a 404 response code when a brick and mortar retail analogy was born. I hope you'll have half as much fun reading through these amateur comics as I've had putting them together. You might ... http://onlinemarketingnews.org/response-codes-explained-with-pictures Posted by Tom Critchlow So here's the truth - I used to suck at project management. But over the years I've determinedly turned myself into a half-decent project manager. Why? What was the driving force? Project Management Is A Tool For Effecting Change At the end of the day, I never have and ... http://onlinemarketingnews.org/project-management-for-seo-2012-edition Posted by MozCTO Hello, I am Anthony Skinner, the CTO of MozLand! Many of you were affected by several SEOmoz tool issues that happened last week, unfortunately all colliding into one colossal day of craziness on May 3rd. We want to first apologize for any inconveniences or problems that these issues caused ... http://onlinemarketingnews.org/colossal-day-of-craziness Posted by robkerry SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand ... http://onlinemarketingnews.org/the-penguin-update-whiteboard-friday Posted by SuzzicksThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This is the third and final installment in ... http://onlinemarketingnews.org/the-real-impact-of-the-google-smartphone-crawler-part-3-avoiding-mobile-mis-indexing Posted by iPullRank The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take ... http://onlinemarketingnews.org/the-noob-guide-to-link-building Posted by randfish Yesterday, I filmed some quick thoughts on Google's Penguin update. You can find the full video on our Google+ page: In it, I cover a few unique items about Penguin: It's (weirdly) not focused on improving search quality It appears to affect some of the worst spam (but not all) and ... http://onlinemarketingnews.org/whiteboard-on-googles-penguin-update Posted by evolvingSEO Or do you find yourself feeling a bit like Gary Coleman... He is talking about WordPress, yes? If you've ever tried to optimize WordPress for SEO success you've probably said those exact words at some point... some crazy theme breaks something, or a plugin crashes the whole site, or in terms ... http://onlinemarketingnews.org/are-you-setting-up-wordpress-for-seo-success Posted by Stephanie Chang Some of the greatest challenges my previous ecommerce clients have faced have revolved around developing a cohesive and long-term content/link building strategy. They’ve done all the changes they can on the technical backend of the site, incorporated keywords on the site, created a crawlable internal linking structure, and ... http://onlinemarketingnews.org/creative-link-building-for-ecommerce-sites Posted by Modesto SiotosThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google’s actions against “overoptimised” sites have been ... http://onlinemarketingnews.org/how-to-survive-googles-unnatural-links-warnings-avoid-over-optimisation Posted by Marshall Simmonds Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have ... http://onlinemarketingnews.org/convincing-upper-management-aka-justifying-your-existence-whiteboard-friday Posted by Dr. Pete Google’s war on lovable critters escalated on April 24th with the release of the “Penguin” update (originally dubbed the “webspam update” by Google). While every major algorithm update causes some protest, post-Penguin panic seems to be at near record levels, worsened by weeks of speculation about an “over-optimization” ... http://onlinemarketingnews.org/penguins-pandas-and-panic-at-the-zoo Posted by Thomas McElroy Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. These failures have resulted in slower rankings collection, but has not resulted in lost data. Update for 5/7/2012- Rankings are back on-track and up-to-date. April monthly reports are re-generated, and last weeks weekly reports have ... http://onlinemarketingnews.org/drive-failures-affecting-some-customers-rankings-and-reports Posted by neilpatelThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Do you have what it takes to become ... http://onlinemarketingnews.org/how-to-become-a-blogging-superstar Posted by AndrewDumont Over the last few months our engineering team has been working feverishly on a new index. Our crawlers were extremely successful, but, we ran into a few bumps in the road along the way. Those proverbial bumps shifted our expected launch date from the beginning of April... to today. It's not ... http://onlinemarketingnews.org/mozscape-update-our-largest-index-yet-159-billion-urls