I currently manage an account that was previously run by two of the largest SEM houses in the industry.  This account was at one time bidding on roughly 17,000 keywords.  14,000 of these keywords were producing click charges and management fee charges, but resulting in ZERO conversions.  Out of these 17,000 keywords,  4 resulted in [...]

In keeping with the goal of improving your Return-On-Investment (ROI), make sure to utilize negative keywords at your campaign and ad group levels.
What are negative keywords?
Google defines negative keywords as a core component of a successful keyword list.  Adding a negative keyword to your ad group or campaign means that your ads won’t show for [...]

Please let me start by saying, welcome to onlinemarketingnews.org.  I look forward to posting and sharing as much insight as possible into the world of Search Engine Marketing and hope that you will enjoy reading and sharing your comments. Now on to the post. . .
Clients always ask, how can we drive more [...]