The conversion optimizer feature in Google AdWords is now out of beta.  To be eligible for conversion optimizer, the campaign must produce at least 100 conversions in a 30 day period.  That number was reduced from the 200 conversions necessary when it was in beta.  Google explains their conversion optimizer as, a free AdWords feature [...]

In a recent update to AdWords, Google has added two columns of search volume data to their keyword tool.  These two columns are previous months total searches and average months toatl searches.  According to the Inside AdWords Blog, search volume data can be useful to you in several ways, including:

Account structure: You may want to [...]