There’s a huge difference between someone saying that you’re amazing and you saying it about yourself. On the one hand, you sometimes have to explain your credentials. For instance, if I’m asking you to think about what I’m saying, you might want to know my credentials, my qualifications, where I’m from.
Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason. Well, if beauty is in the eye of the beholder, so too is hype. And so, for ease of understanding and with a bow to those who either adore or loathe…
I just finished reading Leo Babauta’s new book The Power of Less. Simply put, it’s wonderful, and I think everyone should read it. I could do a praise-filled review like Tim Ferriss, or even a video endorsement of the book like Chris Brogan… but I’m not going to. I’m going with less.
What brands would you love to have the chance to represent passionately? Most people had fast answers: Apple, Peets Coffee, One Laptop Per Child, Lexus. They were comfortable talking about the brands they loved, and sharing their enthusiasm…
It seems a whole lot of Copyblogger readers have started paying attention to Frank Kern in the last week. If that’s you, and you’re considering buying his Mass Control 2.0 training today, Monday the 16th, you’ll want to check this out.
This week, I review three books. I pop a few bubbles with The Brand Bubble by Gerzema and Lebar (the book’s okay, but it didn’t exactly set me on fire). I learn how to Ask Without Fear with the help of friend Marc Pitman (this is a book on fundraising), and lastly, I meet The King of Madison Avenue, David Ogilvy, through the eyes of Kenneth Roman.
The Web Success Diva presents her Internet Marketing Week in Review including blogging, social bookmarking, and social media news.