Hype has many guises or nuances. Unfortunately, today, hype has become an indiscriminate catch-all-phrase for any type of copy that anyone objects to, for whatever reason. Well, if beauty is in the eye of the beholder, so too is hype. And so, for ease of understanding and with a bow to those who either adore or loathe…
This week, I review three books. I pop a few bubbles with The Brand Bubble by Gerzema and Lebar (the book’s okay, but it didn’t exactly set me on fire). I learn how to Ask Without Fear with the help of friend Marc Pitman (this is a book on fundraising), and lastly, I meet The King of Madison Avenue, David Ogilvy, through the eyes of Kenneth Roman.