The conversion optimizer feature in Google AdWords is now out of beta.  To be eligible for conversion optimizer, the campaign must produce at least 100 conversions in a 30 day period.  That number was reduced from the 200 conversions necessary when it was in beta.  Google explains their conversion optimizer as, a free AdWords feature [...]

In a recent update to AdWords, Google has added two columns of search volume data to their keyword tool.  These two columns are previous months total searches and average months toatl searches.  According to the Inside AdWords Blog, search volume data can be useful to you in several ways, including:

Account structure: You may want to [...]

I currently manage an account that was previously run by two of the largest SEM houses in the industry.  This account was at one time bidding on roughly 17,000 keywords.  14,000 of these keywords were producing click charges and management fee charges, but resulting in ZERO conversions.  Out of these 17,000 keywords,  4 resulted in [...]

Xposure Marketing partners with Deliver The Dream to help enable those undergoing crisis or chronic illness to regain strength, mend spirits and become families and kids again through family retreats.

In keeping with the goal of improving your Return-On-Investment (ROI), make sure to utilize negative keywords at your campaign and ad group levels.
What are negative keywords?
Google defines negative keywords as a core component of a successful keyword list.  Adding a negative keyword to your ad group or campaign means that your ads won’t show for [...]

Please let me start by saying, welcome to onlinemarketingnews.org.  I look forward to posting and sharing as much insight as possible into the world of Search Engine Marketing and hope that you will enjoy reading and sharing your comments. Now on to the post. . .
Clients always ask, how can we drive more [...]