Online Marketing News presented by Rob Zucker and Tyler Kelley.

Rob Zucker
Director, Search Engine Marketing
Xposure Marketing

Rob graduated from the University of Central Missouri in 2001 with a degree in Marketing. Following graduation, Rob’s career path began with a focus on new business development in traditional sales organizations. This experience was a valuable asset to understanding online and offline sales models and allows Rob to stay focused on his clients ultimate goals… increase revenue and roi.

In 2006, Rob managed an outsourced SEM/SEO program for his current employer. Born out of countless frustrations, overpromises and poor overall performance from the “big box” search engine marketing firms, Rob co-founded Xposure Marketing in 2007 as a means to provide first-rate service and cutting-edge ideas to clients seeking increased sales and profitability.

Xposure manages a wide array of client campaigns, from small regional companies to large international organizations. Today, Xposure Marketing’s services include Search Engine Marketing Management, Search Engine Optimization Management, Corporate Blog Management, Website Design and Optimization, and much more. Rob is currently a Google Adwords Qualified Individual.

Tyler Kelley
Editor, Juggle.com
Publisher, STL Weddings | KC Weddings

Tyler graduated from the University of Central Missouri in 2002 with degrees in English and Political Science. He publishes two successful wedding directories featuring local bridal businesses and wedding advice. Each site earns revenue through affiliate advertising, paid listings, and Google AdSense.

In 2003, Tyler managed search engine optimization, email marketing, and ppc campaigns for several clients represented by Garden of E, a boutique advertising firm based in California, from his office in St. Louis, Missouri. From 2004-2008, Tyler developed and perfected strategy (social media, sponsored search, email touch marketing) to sell financial products online.

Today, Tyler is a freelance social media consultant and Editor at Juggle.com.