Over the next several weeks, I’m going to examine the impact of social media marketing and provide strategies/tools to jump start your social media advertising campaign.

Social Media Marketing (SMM)
Wikipedia defines SMM as a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, BOOMj, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions, Shopit and others.

The goals of each SMM campaign differs for every business or organization, however the majority involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as selling a product or service. SMM also includes online reputation management and community management.

Social Media for Business - The First Step?
GET SOCIAL - In this article, Muhammad Saleem presents the ingredients of a successful social media campaign. You’re going to hear me say it time and again because its the secret to connecting with your audience/customers.. Make Friends… Be Social… No Spam… No Advertising Talk… Be Human… Connect!